Al Bayader International is seeking a dynamic and results-driven Sales Executive (HORECA) to join our UAE Team. The role requires proven experience in managing HORECA clients (Hotels, Restaurants, Cafés, Catering companies, F&B , or Wholesale) with a strong focus on FMCG / Food Packaging sales.Develop and manage strong relationships with HORECA clients in UAEAchieve sales targets and ensure business growth within the assigned territory.Identify and explore new business opportunities in the HORECA segment.Conduct product presentations, negotiations, and close deals with key accounts.Provide regular market insights, competitor analysis, and customer feedback.