Develop and execute data-driven digital marketing strategies to enhance brand visibility and engagement across multiple channels, such as social media, SEO, and email marketing.Conduct thorough market research and competitive analysis to identify trends and opportunities, ensuring that campaigns are tailored to the target audience.Create compelling and optimized content for various platforms, including blogs, social media, and websites, to drive traffic and generate leads.Manage and optimize PPC campaigns on platforms like Google Ads and social media to maximize ROI and achieve campaign objectives.Utilize analytics tools to monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.Collaborate with cross-functional teams, including design and sales, to ensure alignment and execution of marketing initiatives.Stay updated with the latest digital marketing trends and technologies, implementing innovative tactics to keep the brand competitive.Engage with online communities and respond to customer inquiries, enhancing brand reputation and customer loyalty.Assist in the development of marketing budgets and track expenditures to ensure efficient resource allocation.