Develop and Implement Social Media StrategiesCreate tailored social media strategies to promote our podcasts, drive listener engagement, and expand our audience across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.Work with podcast hosts and teams to develop engaging content and campaigns that resonate with our target audience.Create Engaging ContentDesign and write content for social media posts, podcast episode promotions, and newsletters using tools like Canva and Photoshop.Create audio and visual teasers (e.g., video clips, audiograms, quotes) to promote podcast episodes and special content.Manage and Monitor Social Media ChannelsOversee the day-to-day management of our social media accounts, ensuring they align with the brand’s voice and objectives.Engage with followers, respond to comments, and build community around the podcast content.Analyze and Report on PerformanceTrack, analyze, and report on the performance of social media campaigns, podcast episode growth, and audience engagement metrics.Use insights from analytics tools (Google Analytics, social media insights, podcast hosting platforms) to optimize campaigns and improve listener acquisition.Create and Manage Paid Social Media AdsDesign and run paid advertising campaigns (e.g., Facebook/Instagram ads, YouTube ads) to increase podcast listenership and awareness.Monitor campaign performance, adjust targeting and budgets, and ensure maximum ROI.Lead Generation & Audience GrowthDevelop strategies to attract new subscribers, listeners, and podcast clients through lead generation techniques, content marketing, and partnerships.Utilize email marketing and other digital tools to nurture leads and maintain strong relationships with current and potential listeners.Collaborate with Podcast Hosts and CreatorsWork closely with podcast hosts, producers, and content creators to develop promotional strategies, schedule content releases, and coordinate marketing efforts.Promote guest appearances, interviews, and special episodes to increase excitement and engagement around new content.Basic Web Development KnowledgeUpdate and maintain the podcast website or landing pages (e.g., WordPress) with fresh content, episode updates, and show notes.Ensure that the website is optimized for SEO and provides a seamless user experience for podcast listeners.