Develop and maintain relationships with key clients in the Horeca industry to drive sales.Identify new business opportunities and actively pursue them to expand the customer base.Present product offerings to potential clients and negotiate contracts and pricing terms.Meet sales targets and objectives by effectively managing time and resources.Stay updated on industry trends and competitors' activities to make informed sales strategies.Provide excellent customer service and address any issues or complaints promptly.Collaborate with internal teams to ensure smooth order processing and timely delivery.Prepare sales reports and forecasts to track performance and identify areas for improvement.Conduct market research and gather customer feedback to develop new sales strategies.