As a Digital Marketing/SEO Specialist, you will play a key role in enhancing our online presence and driving organic traffic to our website. You will be responsible for developing and implementing effective SEO strategies, analyzing performance metrics, and collaborating with various teams to optimize our digital marketing efforts.Key Responsibilities:Develop and execute SEO strategies to improve organic search rankings and website traffic.Conduct keyword research and analysis to inform content creation and optimization.Perform on-page and off-page SEO audits and recommend improvements.Monitor and report on website performance using tools like Google Analytics, SEMrush, or Ahrefs.Collaborate with content creators to ensure SEO best practices are implemented in all digital content.Stay up-to-date with industry trends, algorithm updates, and best practices in SEO and digital marketing.Manage PPC campaigns, including keyword selection, ad copy, and budget allocation (if applicable).Assist in developing and executing social media marketing strategies.