Develop and execute high-impact Meta (Facebook & Instagram) advertising campaigns, focusing on both brand awareness and direct response objectives.Craft compelling and visually stunning content (images, videos, and copy) tailored to resonate with diverse target audiences across Meta platforms.Manage campaign budgets effectively, optimizing spending to maximize ROI and achieve key performance indicators (KPIs).Conduct in-depth audience research and analysis to identify optimal targeting strategies and refine creative approaches.