We are seeking a creative and strategic Instagram/TikTok Specialist to take ownership of our IG/TikTok strategy and presence. The ideal candidate will be passionate about social media trends, particularly on IG & TikTok, and possess the expertise to create captivating, on-brand content that engages our target audience and drives measurable growth.Content Creation: Develop and execute innovative IG & TikTok videos, leveraging platform-specific trends, challenges, and creative tools to increase brand visibility and engagement.Trend Analysis: Stay up-to-date with IG & TikTok trends, algorithms, and best practices to ensure content remains relevant and impactful.Campaign Management: Design, manage, and optimize IG & TikTok marketing campaigns that align with company objectives and branding guidelines.Audience Engagement: Build and nurture a community by actively engaging with followers through comments, messages, and IG/TikTok’s interactive features.Analytics & Reporting: Monitor and analyze the performance of IG/TikTok content and campaigns, providing detailed reports and actionable insights to improve results.Collaboration: Work closely with cross-functional teams, including marketing, design, and content, to ensure IG/TikTok efforts align with broader marketing initiatives.Influencer Partnerships: Identify, collaborate, and manage relationships with IG/TikTok influencers to amplify the brand’s reach and impact when needed.