- The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store
- Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks

Key Responsibilities:

Brand Image:

1. - Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities
   - Implements the brand specific visual merchandising standards
   - Coordinating store display in line with brand guidelines and strategy
   - Developing floor plans and maximize visual impact
   - Arranges merchandise, signage, fixtures and in-store layout guide
   - Taking Photograph in every changes done in the merchandise display
   - Make use of creative lighting for windows
   - Maximizing placement of new lines, re-merchandising the store when new trends build
   - Creates layout of the store according to its categories
   - Ensures proper merchandising of the items
   - Collect review and feedback of the merchandise Other Responsibilities
   - Working closely with the operations and brand management team to increase sales
   - Working with VM Manager and sales team to achieve commercial goals
   - Involve in Pre-Opening of the stores and timely visit to ensure that brand’s standard are properly implemented and followed
   - Conduct research of the current market trends and lifestyle