Formulate and execute product roadmap for the card suite, including but not limited to Travel Card, Prepaid Card, WPS Salary Card, and Gift Cards. Develop comprehensive product specifications for new product innovations and strategic partnerships, aligning with the overarching product roadmap.
Execute comprehensive market research and competitive analysis to identify consumer demand, conduct product gap assessments, and drive product optimization to elevate customer experience.
Partner with cross-functional stakeholders to define product features, and specifications, ensuring strict adherence to regulatory and compliance standards.
Translate high-level product strategy into exhaustive product specifications, leading the end-to-end product lifecycle including design, development, QA, and deployment.
Define, monitor, and report on KPIs to measure product performance and success metrics.
Analyze key revenue and cost drivers to sustain a competitive edge in product offerings.
Formulate product pricing models and positioning frameworks in collaboration with marketing, along with crafting go-to-market strategies and execution plans.
Identify and cultivate partnerships with external entities to diversify the product portfolio and drive business growth.
Assist in business plan formulation, creation of management presentations, and collaborate with sales teams to drive revenue objectives.
Act as the primary point of contact for all internal and external stakeholders, ensuring seamless communication and alignment.
