Develop and execute innovative marketing strategies specifically tailored for the jewellery market, leveraging market trends and consumer insights.
Oversee product launches and promotional campaigns, ensuring alignment with brand identity and target audience preferences.
Collaborate with designers and artisans to create compelling storytelling around new collections that resonate with both existing and potential customers.
Analyze sales data and customer feedback to refine marketing tactics and optimize product offerings for maximum impact.
Coordinate with retailers and distributors to ensure effective merchandising and promotional displays that reflect the brand’s luxury image.
Organize and participate in trade shows, exhibitions, and in-store events to showcase the jewellery line and engage directly with customers.
Maintain relationships with influencers, stylists, and media outlets to secure coverage and endorsements that enhance brand prestige.
Develop and manage the marketing budget, ensuring efficient allocation of resources across various channels and initiatives.
Continuously monitor industry trends and competitor activities to identify opportunities for differentiation and growth in the marketplace.
