Our Client is seeking a highly motivated and experienced Chief Marketing Officer (CMO) to join their dynamic team. The Client is a global Web3 ecosystem with a core product - an IDO Launchpad. The Client is revolutionizing the crypto space by providing guaranteed allocations and delivering exceptional ROI for their community. We are looking for a visionary leader who can drive their marketing strategy, strengthen their brand presence, and expand their user base to new heights.

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies. Lead the development and implementation of innovative marketing strategies to drive user acquisition, engagement, and retention. Utilize market research, customer insights, and industry trends to identify opportunities for growth and enhance the clients brands.
2. Brand management and positioning. Develop and maintain a strong brand identity, ensuring consistent messaging and positioning across all channels. Manage the design and content teams to create compelling brand assets and marketing materials.
3. Digital marketing and community engagement. Oversee all digital marketing initiatives, including social media, email marketing, influencer partnerships, and community engagement. Leverage our large KOLs base and network to amplify our brand message and attract new users and IDO participants.
4. User acquisition and growth hacking. Implement growth hacking strategies to drive user acquisition, utilizing data-driven insights and analytics to optimize marketing campaigns. Identify and explore new channels and opportunities to reach our target audience effectively.
5. Partnerships and collaborations. Cultivate strategic partnerships with leading Tier-1 exchanges, IDO projects, and industry influencers to expand our reach and strengthen the client's position as a trusted launchpad and as a leading Web3 ecosystem globally. Collaborate with the business development team to identify and secure key partnerships.
6. Data analytics and performance tracking. Develop key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns. Regularly analyze and report on campaign performance, providing actionable insights and recommendations for improvement.
7. Team leadership and management. Build and lead a high-performing marketing team, fostering a collaborative and results-driven culture. Provide guidance, mentorship, and professional development opportunities to team members.

Requirements:

1. Minimum of 8-10 years of marketing experience, focusing on digital marketing and growth strategies.
2. Proven track record of developing and implementing successful marketing campaigns in the crypto or fintech industry, especially for exchanges and crowd-selling platforms.
3. Strong understanding of the blockchain and cryptocurrency ecosystem.
4. Excellent knowledge of current marketing trends and best practices.
5. Experience with community building and engagement through social media platforms and influencer networks.
6. The data-driven mindset with a deep understanding of analytics tools and performance tracking.
7. Exceptional leadership and team management skills.
8. Excellent communication and interpersonal skills.

Preferred Qualifications:

1. Previous experience in a high-growth startup environment.
2. Familiarity with IDO launchpads and fundraising platforms.
3. Existing network and relationships within the crypto and blockchain industry.