• Digital marketing management: Develop and implement campaigns aligned with Ethara’s goals, collaborate with cross-functional teams, manage budgets, negotiate contracts with partners and ensure compliance with regulations.

• Data analysis & CRM: Analyze customer journeys, interpret data to optimize campaigns and increase ROI, develop a marketing data analytics program with a focus on CRM, and identify trends and risks for effective allocation of resources.

• Social media: Oversee and manage social media channels, monitor metrics, stay up-to-date with trends and ensure content is aligned with Companies strategic objectives.

• Develop, execute and manage digital campaigns to support marketing and promotional efforts, ensuring they align with Ethara strategic objectives and drive engagement and sales.