Leverage expertise in Tableau to create interactive dashboards and in-depth data analysis for digital marketing performance insights.
Handle complex data preparation and integration tasks, ensuring seamless connection between various data sources and platforms.
Utilize Python and SQL to automate data processes, conduct advanced analytics, and develop custom reports.
Convert analytical findings into compelling, easy-to-understand stories that drive marketing decisions and strategies.
Deliver clear and actionable insights through effective presentations using PowerPoint and Excel, tailored to various stakeholders.
Utilize knowledge in tools such as Google Analytics (GA), SEMRush, ContentSquare, Medallia, Salesforce, and Tealium CDP to provide comprehensive analysis and improve marketing campaigns.
Work closely with cross-functional teams to align analytics with marketing objectives, ensuring that data-driven insights translate into actionable marketing strategies.
Stay updated on industry trends and new data analytics technologies to continually refine and enhance data analysis methodologies.
