· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

· Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies through digital marketing.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.