Roles & Responsibilities
As a Digital Marketing Specialist candidate should play a crucial role in developing and implementing the company's digital marketing strategies to enhance its online presence and drive business growth. The ideal candidate will be a highly creative and data-driven individual with a strong understanding of the digital landscape, particularly in the retail sector.
Note: The candidate should be available in UAE.
Social Media Management:
· Develop, execute, and manage comprehensive social media strategies across various platforms.
· Create engaging and shareable content, including text, image, and video content.
· Monitor and analyze social media performance metrics to optimize campaigns and enhance brand visibility.
Digital Marketing Campaigns:
· Plan and execute end-to-end digital marketing campaigns aligned with business goals.
· Utilize SEO, SEM, and other digital marketing tools to increase online traffic and conversion rates.
· Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
Content Creation:
· Develop compelling and relevant content for digital platforms, including website, blogs, and social media.
· Ensure that all content is aligned with the brand's voice and values.
· Stay updated on industry trends and incorporate them into content strategies.
Analytics and Reporting:
· Monitor and report on the performance of digital marketing efforts using analytics tools.
· Provide insights and recommendations for continuous improvement.
· Utilize data-driven decision-making to adjust strategies for maximum impact.
Email Marketing:
· Design and implement effective email marketing campaigns to nurture leads and engage customers.
· Optimize email campaigns for deliverability and conversion.