A Hotel Marketing Public Relations Manager plays a crucial role in developing and implementing the annual marketing and PR plan, driving key objectives, current initiatives and relevant activities relating directly to the hotel. The role will be responsible for leading the hotel s marketing and PR team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are optimised.

What will I be doing?

As Hotel Marketing Public Relations Manager, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
• Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
• Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
• As the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B, rooms, spa, architecture and design, team members and corporate responsibility
• Ensure sales and F&B teams receive full marketing and PR support including collateral
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment
• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
• Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
• Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements
• Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the business
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Achieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager
• Oversee all marketing and PR projects in line with resources and budget objectives
• Manage and execute local news or stories affecting hotel business and share across region
• Be the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximised and communicated across organisation
• Ensure full brand compliance across all marketing and PR initiatives on hotel level
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and PR and partnership programs
• Conduct regular hotel marketing and PR audits to meet regional and global audit requirements
• Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and trade-shows
• Respond quickly and efficiently to all internal and external requests
• In liaison with corporate communications, manage communications connected with hotel crisis and any issues arising with the hotel
• Understand and champion Hilton's core values
• Undertake any reasonable task or function requested by the Line Manager to a high standard and a professional manner