The Head of Public Relations (PR) is responsible for overseeing and executing the company’s communication strategies
to build and maintain a positive public image. This role involves managing all external communications, media relations,
and public affairs, ensuring that the company’s reputation is upheld across all platforms.

ROLE & RESPONSIBILITIES:

• Develop and execute PR strategies that promote the company’s brand, services, and initiatives.

• Lead media relations efforts, including cultivating relationships with journalists, preparing press releases, and

securing media coverage.

• Manage the company’s public image by monitoring media outlets and addressing any negative press or

misinformation.

• Oversee all public-facing communication, including press conferences, interviews, social media statements, and

public events.

• Collaborate with marketing, sales, and executive teams to ensure consistent messaging across all external

communications.

• Organize and oversee public events, sponsorships, and community outreach programs to enhance the

company’s visibility and reputation.

• Monitor and analyze public opinion and media coverage to adjust PR strategies as needed.

• Manage the PR budget, ensuring that resources are allocated effectively to maximize impact.

• Lead a team of PR professionals, providing guidance, mentorship, and performance evaluations.