We are seeking a highly motivated and creative Influencer Marketing Specialist to join our marketing team. In this role, you will be responsible for developing and executing influencer partnerships that drive brand awareness, engagement, and sales. You will work closely with the content, PR, and social media teams to create effective campaigns across multiple platforms, including Instagram, YouTube, TikTok, and more.

• Develop Influencer Strategy: Create and implement a comprehensive influencer marketing strategy aligned with the brand's goals and target audience.
• Identify and Partner with Influencers: Research, identify, and build relationships with influencers across multiple social media platforms who align with the brand’s values and audience.
• Campaign Management: Oversee the execution of influencer marketing campaigns from start to finish, ensuring that all deadlines are met, content is on-brand, and campaigns are running smoothly.
• Content Creation: Collaborate with influencers and internal teams to ensure high-quality, creative content that resonates with the target audience.
• Tracking & Reporting: Monitor and analyze the performance of influencer campaigns using analytics tools and KPIs, providing reports on campaign success and ROI.
• Budget Management: Manage the influencer marketing budget to ensure campaigns stay within budget while maximizing effectiveness.
• Industry Trends: Stay up-to-date with the latest trends in influencer marketing, new social platforms, and emerging influencers to maintain a competitive edge.
• Brand Representation: Ensure that all influencer collaborations maintain and enhance the company’s reputation and messaging.