Develop and implement a channel trade marketing and distribution plan which meets the objectives of the company trade marketing and distribution plan in the areas of brand, volume, merchandising and promotion.
Plan & Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade to ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
Manage financial accounts and assets for the area/channel to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible to ensure that ageing report of all the DR’s is under control with no overdue.
Provide trade marketing information and reports on performance and accounts to ensure that the channel manager and the key account handlers are fully informed at all times
Develop effective working relationship with our business partner (Principle Management) to ensure smooth operation in the field and achievement of annual objectives through the synergy created.
