About QNB
Established in 1964 as the country s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.
QNB Group s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.
QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor s (A), Moody s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.
Based on the Group s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.
QNB Group has an active community support program and sponsors various social, educational and sporting events.
Role Summary:
The incumbent will be responsible for overseeing the Company s Social Media Strategy and Social Media team across all internal brands and platforms also responsible for planning social media campaigns and developing partnerships with identified high valued Company customers.
Role Description:
Assist in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the External Communications Department and assist in monitoring their achievement on a periodic basis
Provide input in related budgets to facilitate the delivery and execution of the communications budget and strategy.
Cater the promotional requirements of all departments of the Group to enhance stakeholders value.
Support in building and maintaining strong and effective communication flow with all departments to achieve the Group s goals/ objectives.
Assist Senior Manager - Social Media in creating the social media strategy and calendar of activities to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company s products and services.
Implement the departmental policies and procedures which will set out the principles, methodology and techniques to establish effective presence in Social Media.
Ensure that a consistent marketing message is delivered to the social media and the organization s position is strengthened.
When necessary work in collaboration with other marketing companies and develop unique marketing strategies and partnerships.
Manage presence in social networking sites including Facebook, Twitter, Instagram and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
Coordinates marketing events with online activity and tracks the analytics of social media influence.
Monitor the competition and be aware of market changes and developments.
Analyse existing and potential media activities and consistently
Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results .
Develop analytics reports and presenting analysis of campaigns and trends to management.
Manage and support the Social Media Team, ensuring a superior quality of communication and project delivery.
Advanced knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.
Knowledge of blogging / micro blogging ecosystem relevant to the Company s field.
Actively participate in meetings which aim to assess individual as well as the department s overall performance.
Qualifications:
Bachelor s degree in Information Technology / Communications and Public Relations.
Minimum of 6 years experience in in marketing and social networking.
Note: you will be required to attach the following:
1. Resume / CV