We are seeking a dynamic marketing professional with a strong background in colour and décor, consumer insight, and event activation, specifically tailored to the preferences and needs of Arab consumers in the GCC. This role entails end-to-end ownership of marketing initiatives involving colour consultation, décor tools, and brand engagement across digital and physical touchpoints.

The ideal candidate should possess deep cultural understanding, creative vision, and executional excellence in managing multi-market projects and delivering consumer-centric solutions.

Key Duties & Responsibilities:

1. Marketing & Consumer Insight

• Lead qualitative and quantitative research to gain deep insights into colour, design, and décor preferences of Arab consumers across the GCC.
• Develop culturally relevant and aesthetically appealing colour tools, décor guides, and visual collaterals for retail and consultation environments.
• Own and manage the content strategy and quality standards for all colour and décor-related social media assets, ensuring visual storytelling aligns with brand identity.
• Collaborate with Digital, Sales, and CX teams to design and deliver seamless, personalized colour journey experiences for consumers—from online discovery to offline consultation and post-purchase engagement.
• Monitor and analyze the effectiveness of colour tools and consultation processes using key metrics such as engagement scores, tool usage rates, and conversion performance.
• Establish and maintain partnerships with influencers, interior designers, and décor studios to enhance brand credibility and reach.
• Serve as the internal subject-matter expert on colour and décor, advising cross-functional teams on trends, consumer preferences, and design innovations.
• Support product launches and re-launches through detailed go-to-market strategies based on product USPs and regional consumer preferences.
• Implement robust NPD processes and documentation in coordination with Central and Unit Marketing, Technology, and other stakeholders.

2. Colour Consultation

• Manage the end-to-end colour consultation service across the GCC, ensuring service quality, adherence to SLAs, and improved consumer conversion rates.
• Design and develop tools, training modules, and collaterals to empower Colour Consultants in delivering a superior consultation experience.
• Personally handle consultations for large-scale or high-value projects, offering expert recommendations on colour selection based on interior elements such as flooring, lighting, and furnishings.
• Liaise with third-party contractors and painters to ensure seamless project execution aligned with customer vision and brand standards.
• Promote branded painting services by highlighting key service advantages such as convenience, professional execution, and aesthetic quality.
• Collaborate with clients to gather briefs, understand expectations, and deliver projects within strict timelines and budget parameters.
• Create 3D renderings, drawings, mood boards, and material boards for premium clients and design studios.
  

3. Activation & Events

• Plan and manage brand activations, exhibitions, and event setups across the GCC to strengthen consumer engagement and visibility.
• Play an active role in planning and executing internal and external meetings, exhibitions, and marketing events.