Market Research & Analysis: Design and oversee market research studies, establish guidelines, and ensure the necessary resources for effective execution. Utilize findings to enhance product and service commercialization.
Product & Service Portfolio Management: Regularly update the portfolio of products and services to improve market positioning and ensure successful implementation within the sales network.
Distribution Strategy: Identify and recommend the most effective distribution channels for each product or service, ensuring their efficiency to facilitate seamless purchasing processes.
Customer Relationship Management: Identify key customer accounts and develop strategies to enhance customer relations and drive profitability.
Operational Supervision: Oversee the execution of business operations and service provision, ensuring adherence to established procedures to maintain high efficiency.
Customer Service Excellence: Supervise after-sales and customer service operations, applying best practices to achieve high levels of customer satisfaction and loyalty.
Demand & Revenue Analysis: Analyze demand patterns and service utilization to propose adjustments to service plans and pricing strategies, aiming to boost revenue.
Complaint Management: Manage and analyze complaints, implementing improvement actions to enhance service quality.
Tariff Policy Management: Update and monitor tariff policies to align with market trends and organizational goals.
Qualifications:
Proven experience in marketing and sales, preferably within the transportation sector or a related field.
Strong understanding of market research methodologies and demand analysis.
Demonstrated ability to manage product portfolios and distribution channels effectively.