1. Lead Generaon & Customer Acquision

• Idenfy and approach potenal customers in assigned territories.

• Generate leads through on-ground acvies like events, door-to-door markeng, or retail visits.

• Convert prospects into paying customers by presenng product features and benefits.

2. Market Research

• Gather insights on competor products, pricing, and market trends.

• Collect customer feedback and report it to the markeng and sales team.

• Monitor consumer behavior and suggest improvements to strategies.

3. Promoonal Acvies

• Organize and execute field campaigns, events, and acvaons (e.g., product demos, roadshows).

• Distribute promoonal materials like flyers, brochures, and samples.

• Collaborate with local vendors and partners for joint promoons.

4. Relaonship Management

• Build strong relaonships with customers, retailers, and local stakeholders.

• Act as the face of the company in the field—resolving queries and maintaining brand image.

• Provide post-sale support when needed.

5. Reporng & Documentaon

• Maintain records of leads, customer interacons, and outcomes.

• Submit daily/weekly acvity and performance reports to supervisors.

• Track campaign performance and ROI for field acvies.

6. Team Collaboraon

• Coordinate with sales, markeng, and product teams to align field strategies.

• Share market insights and suggesons for improving markeng efforts.

7. Target Achievement

 • Meet or exceed monthly/quarterly sales and markeng targets.
• Ensure field markeng acvies are aligned with business goals.

8. Product Knowledge

• Stay updated on all company products, services, and promoonal offers.
• Educate customers and stakeholders on features, benefits, and usage