Job Summary:

As a Marketing Executive at AG Auto, you will play a crucial role in driving our 360-degree marketing efforts. You will support the Marketing Team in producing and reviewing content on promotional materials, social media posts, and other marketing collaterals. Your primary focus will be to establish goals and objectives to reach our customers through appropriate marketing channels, both digital and offline. This role aims to help drive effective marketing campaigns, enhance brand visibility, engage target audiences, and contribute to business growth.

Key Accountabilities:

• Establish goals and objectives to reach our customers through appropriate marketing channels (digital and offline).
• Support in maintaining budget controls on the assigned marketing budget.
• Assist the Marketing Manager in planning the Marketing Calendar, including updating and circulating marketing materials among all business units.
• Analyze marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
• Maintain strong professional relationships with television, radio, and newspapers.
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
• Manage media and public relations for the Brand(s).
• Plan and coordinate the preparation of various marketing materials such as catalogs, seasonal and special brochures, flyers, posters, and gift items.
• Organize promotional activities.
• Coordinate all corporate/brand events, including partnership announcements, seasonal launches, and promotional events.
• Analyze and look for methods to improve campaigns and lead reports.