Overview of the role:

The MarComs & Activation assistant has a key support function to both the Senior MarComs Manager and Brand experience Manager. The role will be core to assisting and coordinating key projects as well as defined roles including events, web updates as well as agency coordination and budget tracking. You'll play a pivotal role in driving brand awareness, engagement, and customer acquisition through strategic marketing initiatives and activation campaigns. Working closely with both the Senior MarComs Manager, Brand Experience Manager and cross-functional teams, you'll assist in the planning, execution, and analysis of marketing programs aimed at maximizing brand visibility and consumer interaction.

What you will do:

Marketing Administration

• Adaptation rollout/ coordinating campaign collaterals post the master visual approval in conjunction with the Marketing and Manager across the relevant brands.
• Plan & execute events / displays, promoting the product & Brand relevant to target customers including but not limited to agency coordination, event set-up requirements, RSVP management with CRM, manpower arrangements.
• Plan and procure POS material – in line with product / brand strategy and facility requirements.

Campaign Planning, execution and performance tracking

In coordination with the Senior MarComs Manager and (COE) team:

• Collaborate with the Activation Manager to develop comprehensive marketing plans aligned with brand objectives and target audience insights.
• Assist in the execution of multi-channel marketing campaigns, including but not limited to digital advertising, social media, email marketing, events, and partnerships.
• Coordinate with creative teams to ensure marketing assets are developed in line with brand guidelines and campaign objectives.

General Support & Brand Management

• Support the Marketing manager with projects, budgeting and planning as and when required.
• Coordinate marketing communications activity.
• Ensure inventory management of all marketing items.
• Coordinating agency requirements including quotations and invoicing and RFP/PO initiating to procurement team.
• Monitor market trends, competitor activities, and consumer behaviour to identify opportunities and challenges for the brand

Reporting

• Tracking and updating budget file of all monthly expenses by brand to budget.
• Quarterly/ Monthly/ weekly campaign performance tracking

Required Skills to be successful:

• Help plan and prepare application-specific content for publication and sharing across various media channels, including social media, email, guides, brochures, newsletters, and merchandise.
• Managing Department expenses, including the creation of POs, following up with vendors, and making payments to them.
• Assist with copywriting, artwork, and web workflow for planned print and digital marketing campaigns.
• Coordinate with agencies (creative, public relations, and social media).

About the Team:

You will be reporting to Marketing Communications Manager