Lead in development of beverage brands (FS) strategy with content management, channel execution, trade marketing, product innovation, menu innovation, digital marketing, ecommerce and training.

• Support sales growth, customer retention and profitability of the beverage portfolio (FS) by supporting strategic planning and execution of marketing programs.
• Build the brand story, product range, marketing assets and online & offline campaigns. Develop & execute a world-class omnichannel brand positioning initiative to drive sales across the region & while, developing a strong brand franchise vis a vis Chains, Independents & competitors.
• Identify and leverage market insights to fill portfolio gaps by adding new product platforms & differentiated product stories.
• Develop in-depth customer/menu/trends and market knowledge to deliver plans for short and long-term strategies for demand generation
• Provide sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.
• Execute marketing strategies, programs, and pricing strategies which will meet profit objectives for the FS solutions category.
• Stay current on global/regional market trends and practices and understand impact on JCDC product line and business.
• Lead cross functional teams, to deliver project results ie., events & customer sessions.