Key Responsibilities

1.Marketing Strategy & Execution

• Develop and execute a comprehensive marketing strategy that encompasses product positioning, branding, and market penetration across multiple channels (digital, content, events).
• Align marketing initiatives with overall business objectives to support sales growth and enhance the company’s visibility within the IT/tech distribution space.

2.Agency Management

• Work closely with external agencies (digital, PR, and creative) to deliver high-impact campaigns.
• Ensure that agency outputs are aligned with business goals and within budget.

3.Brand Management & Positioning

• Strengthen the company’s brand positioning in the tech distribution market.
• Oversee the creation and deployment of brand assets across various marketing channels.

4.Lead Generation & Campaign Management

• Drive lead generation efforts through SEO/SEM, paid advertising, email marketing, and content marketing strategies.
• Collaborate with digital agencies to optimize paid media and lead capture campaigns.

5.Content Development

• Manage the creation of engaging content, such as product sheets, white papers, blogs, case studies, and videos.
• Ensure that content is aligned with the target audience's needs and business objectives.

6.Partnership & Vendor Marketing

• Partner with tech vendors on joint marketing initiatives, co-branded campaigns, and new product launches.

7.Market Research & Analysis

• Conduct regular research to keep abreast of industry trends, competitors, and customer needs.
• Use data-driven insights to adjust marketing strategies and improve campaign performance.

8.Event & Trade Show Management

• Lead the planning and execution of industry events, trade shows, and webinars to promote our product offerings.

9.Sales Support & Enablement

• Work closely with the sales team to develop marketing collateral, presentations, and other resources that support their objectives.

10.Performance Tracking & Reporting

• Measure the effectiveness of marketing initiatives through KPIs and ROI analysis.
• Continuously improve campaigns based on data insights.