Develop and implement marketing strategies tailored to the F&B industry, aimed at increasing brand awareness, customer loyalty, and product sales.
Collaborate with the product development and sales teams to create campaigns for new menu items, seasonal promotions, and special offers.
Brand & Product Promotion:
Plan and execute marketing campaigns to promote new food and beverage offerings, including social media promotions, in-store signage, and email newsletters.
Manage partnerships with food influencers, bloggers, and local F&B communities to enhance brand visibility.
Digital Marketing & Social Media:
Oversee social media platforms, including Instagram, Facebook, and TikTok, ensuring regular engagement with followers and the creation of visually appealing and appetizing content.
Develop social media campaigns around food trends, special events, or product launches to drive customer interaction and sales.
Optimize the company’s website and online ordering platforms for customer experience and SEO, ensuring that our F&B products are easily accessible.
Content Creation:
Create compelling content, such as food photography, videos, and blogs, that highlight the unique aspects of our menu, culinary process, and dining experience.
Work closely with the creative team to design eye-catching promotional materials for in-store and digital marketing efforts.
Customer Engagement & Loyalty Programs:
Develop and manage customer loyalty programs, working to increase repeat business and brand loyalty.
Use customer feedback and data insights to refine marketing strategies and improve customer satisfaction.
Market Research & Trends:
Monitor market trends, competitor activities, and customer preferences to identify new marketing opportunities and adjust strategies accordingly.
Analyze industry-specific trends, such as new diet movements or popular cuisines, to inform product development and marketing campaigns.
Performance Analytics:
Track the performance of marketing campaigns using tools such as Google Analytics, Hootsuite, or HubSpot, and generate reports on KPIs like customer engagement, social media growth, and sales conversions.
Use data-driven insights to continuously improve marketing efforts and suggest new approaches based on customer behavior.
Collaboration with Sales & Operations:
Work closely with the sales and operations teams to ensure marketing initiatives align with sales targets and operational capacities.
