To coordinate with the sales department to implement innovative campaigns for branding or product launches. The duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.

TASKS AND RESPONSIBILITES

o Gain a thorough understanding of the company products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.

o Conduct market research to identify customer trends, competitor offerings and demographic data.

o Supporting the sales team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning

o Brainstorming and developing ideas for creative marketing campaigns.

o Using creativity to come up with branding ideas, graphic designs, promotional materials and advertising copies.

o Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.

o Building and maintaining relationships with new and existing customers through prospecting and networking.

o Creating marketing materials for our website, LinkedIn, Instagram, and other marketing platforms.

o Performing other duties when needed