· Category management: Based on the Overall category strategy which will be defined with MM; key competition analysis, consumer insights, white spaces, product portfolio (country and subchannel level)

· Trend analysis: For responsible categories to support innovation funnel and white spaces in the market

· Communication plan: 360 communication plan for the responsible categories for online and offline, internal and external platforms with Marketing Manager

· Innovation funnel: 3 Years channel based innovation plan for each responsible category

· Brand Architecture: Clear brand architecture for each brand to have a clear communication (along with the brand identity) -with MM

· Product Development and Innovation: New product development plan by analyzing the market, consumer needs and collaborating with BU’s and sales team. Working closely with BU’s and RD to ensure all the KPI’s are on track; P&L, brand positioning, key messages, target channels to lead the full process from ideation to product launch (benchmarking, market trials, sensory taste, brand, package design, key messages, selling sheet, training)

· Monthly competition analysis: for products, prices, communication, event..etc, any major change or activation by competitors for responsible categories by collaborating with sales team, business units, market visits, online research/datas

· Marketing Collaterals: To ensure product one pagers, selling sheets and key visuals ready for sales team

· Subchannel x top products Analysis: Analysis of the subchannels and the menus in GCC to determine the top selling products and opportunities (like burger houses, pizzerias..etc)

· Channel specific selling sheets: Subchannel specific top products selling sheet for sales team

· Pipeline creation with sales team: to target and achieve to sell top products for the target subchannels

· Internal Trainings: Training plan for sales team to evaluate their knowledge about the categories about the products and NPD’s (with chefs & BU) and to improve their technical knowledge

· Customer activation plan: Top events and activities that we can collaborate with the key customers

· PR project for QSR

· CEC activation plan

· Events and exhibition organization with key stakeholders

· Quarterly internal and external magazines