We are looking for a highly skilled and data-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across LinkedIn Ads, Google Ads, META Ads, TikTok Ads, and other platforms. The ideal candidate should have a strong background in lead generation, CRM integration, tracking lead conversion, and data analytics. Experience with GA4, Google Search Console, GTM, and keyword research is essential.
This role requires someone with a strategic mindset, strong analytical skills, and a deep understanding of digital advertising and performance tracking. If you have a passion for scaling campaigns, optimizing ROAS, and driving measurable business growth, we want to hear from you!
Key Responsibilities
Paid Advertising & Lead Generation
- Develop, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, META Ads (Facebook & Instagram), and TikTok Ads.
- Conduct thorough keyword research and audience segmentation to improve ad targeting.
- Implement and test ad creatives, landing pages, and conversion strategies to maximize lead generation.
- A/B test ad copy, creatives, and bidding strategies to improve CTR and conversion rates.
- Manage daily budgets, pacing, and bid strategies to ensure maximum ROI.
Tracking, Analytics & Reporting
- Track lead generation, customer journeys, and conversion rates from ad platforms to CRM.
- Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking to measure ad performance.
- Regularly analyze performance metrics (CPC, CPA, ROAS, CTR, etc.) and provide actionable insights.
- Generate weekly/monthly reports with campaign insights, key takeaways, and recommendations for improvement.
- Monitor and optimize funnel performance, ensuring leads are effectively nurtured and converted.
CRM & Lead Nurturing
- Integrate and track lead data through CRM systems to monitor the sales pipeline.
- Work closely with the sales team to ensure lead qualification and nurturing strategies are aligned.
- Set up automated workflows for lead nurturing through retargeting, email campaigns, and remarketing ads.
Budgeting & Strategy
- Allocate and optimize marketing budgets to maximize ROI.
- Plan and implement multi-channel performance marketing strategies.
- Stay updated with advertising trends, new platform updates, and industry best practices.
