The Public Relations executive plays a role in driving client success through strategic communication initiatives and leads the agency's PR department. The ideal candidate should be dynamic, experienced and have a record in developing and executing successful PR strategies and managing client relationships.

Key Responsibilities:

(Core, essential responsibilities/outputs of the position)

ROLE COMPLEXITY

• Participate in providing proactive planning, management, and outreach for public relations initiatives, including corporate, government and/or community affairs programs.

KEY TASKS

• Participate in developing effective internal and external communications strategies and position these communication strategies for maximum effectiveness.
• Partial accountability for all corporate communications plans (internal and external) which include strategic and tactical corporate campaigns.

RESPONSIBILITIES

1. Client Management

• Serve as the supporting point of contact for key clients, fostering strong relationships and understanding their PR needs.
• Regularly communicate with clients through the PR Managers and Communication Department’s team, to provide updates, gather feedback, and ensure client satisfaction.

2. Media Relations

• Support and cultivate relationships with journalists, editors, and influencers in relevant industries.
• Drafting compelling press releases, media kits, and other PR materials.

3. Content Creation:

• Collaborate with internal and external content creation team to develop engaging and impactful content, including blog posts, articles, and social media content.
• Ensure that all content aligns with clients' messaging and brand voice.

4. Analytics and Reporting

• Participating in monitoring and analysing PR campaigns, providing regular reports on key performance indicators (KPIs) to clients and agency leadership.
• Use data insights to refine strategies and improve results over time.

5. Industry Expertise

• Stay updated on industry trends, best practices, and emerging technologies in the field of public relations.
• Apply this knowledge to continuously innovate and improve the agency's PR offerings.

QUALIFICATIONS

• Bachelor’s degree in public relations, communications, journalism, political science, international affairs or a related field.
• 1+ years of experience in public relations, with a proven track record of successful PR campaign execution.
• Excellent Arabic and English written and verbal communication skills, including the ability to craft compelling messaging and pitches.
• Experience in media relations, crisis communication, and content creation.
• Demonstrated ability to build and maintain strong relationships with clients and media contacts.
• Strategic thinking and problem-solving abilities, with a results-oriented mindset.
• Familiarity with PR tools and software for media monitoring, analytics, and reporting.
• Ability to thrive in a fast-paced and dynamic agency environment.