What you'll be doing

Our Digital Marketing Senior Associate is responsible for driving the digital strategy of the business with a strong focus on local online advertising and ROI for the Brand.

Key Responsibilities

• Assist the Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, initiatives and finalize the yearly campaigns calendar (in line with Global calendar)
• Work closely with the eCommerce Department for online campaigns
• Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social
• Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
• Develop strong rapport with agency partners and provide them with recommendations for optimizing performance across all channels (paid search, paid social, display)
• Maintain our social media presence across all digital channels
• Optimise the advertising campaigns strategy with focus on conversion and lead generation
• Plan, execute, and measure experiments and conversion tests
• Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers
• Analyse online customer knowledge and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.)
• Monitor Brand s online reputation & awareness by ensuring relevant online presence and content management
• Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy, identifying opportunities and conducting testing across all channels

What you ll need to succeed

• Min 3 years of Experience in Digital Marketing.