JOB TITLE:
SENIOR BUSINESS ANALYST
REPORTS TO:
SALES & MARKETING DIRECTOR
JOB PURPOSE STATEMENT
The Senior Business Analyst plays a critical role in analyzing complex business processes and helping achieve data-driven insights. You will act as the primary liaison between internal teams to ensure clear communication of business objectives, while leading efforts in research, analysis, and strategic decision-making. This role requires deep expertise in data analysis, market research, and creating actionable recommendations to improve business operations.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Strategic Analysis & Planning: Develop comprehensive analysis plans tailored to business goals and ensure alignment with business requirements.
- Data Collection & Research Design: Lead the design and development of research tools such as questionnaires and moderator guides, ensuring all relevant data is captured effectively.
- Advanced Data Analysis: Conduct thorough and sophisticated data analyses using both traditional and advanced methods to generate actionable insights for stakeholders.
- Collaboration & Requirements Gathering: Engage directly with key stakeholders to understand their business objectives, documenting key requirements, and translating them into analysis strategies.
- Industry & Competitor Research: Research and assess industry trends, competitor strategies, pricing, and marketing approaches to inform competitive intelligence and strategic decisions.
- Design of Research Instruments: Collaborate on or lead the creation of surveys, questionnaires, and other data-gathering tools that align with project goals and capture the right information.
- Subject Matter Expertise: Serve as the go-to expert on market trends, business analysis methods, and industry standards, providing critical insights during meetings and presentations to guide strategic initiatives.
- Reporting & Presentation: Develop clear, concise, and compelling reports and presentations, distilling complex findings into easily understandable insights for senior leadership and key stakeholders.
QUALIFICATIONS
Degree/Certification in relevant field – International Business, Business Administration, Marketing, Finance, Mathematics,
EXPERIENCE
- A minimum of 3 to 5 years within the custom Market Research industry
- A minimum of 1 to 3 years of industry/sector experience (GCC experience in preferable)
KNOWLEDGE
- Business & Industry Knowledge
- Data Analysis & Statistical Methods (POWERBI, EXCEL, ERP SYSTEMS)
- Business Processes & Operations
- Market Research & Consumer Insights
- Project Management
- Communication & Presentation
- Regulatory & Compliance Knowledge
SKILLS & ABILITIES
- Proven experience as a business analyst or in a similar strategic or data analysis role.
- Strong expertise in research design, data analysis techniques, and business strategy.
- Familiarity with advanced analytical tools and methodologies (e.g., statistical software, Excel)
- Excellent communication and interpersonal skills, with the ability to build relationships with both internal teams and external stakeholders.
- Strong attention to detail and the ability to turn data into actionable insights.
- Experience in market research, competitive intelligence, and industry trend analysis.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
COMPETENCIES
- Analytical Thinking & Problem Solving
- Research & Data Analysis Expertise
- Communication & Stakeholder Management
- Strategic Thinking & Decision Support
- Process Improvement & Efficiency
- Technical Proficiency
- Time Management & Prioritization
- Subject Matter Expertise
Note: This job description is intended to describe the general nature and level of work being performed. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
