Develop and implement sales strategies and tactics to target specific market segments and customer needs.

* Conduct market research to identify potential modernization opportunities and industry trends.

* Build and maintain strong relationships with key decision-makers in the target market.

* Assists in developing and maintaining effective sales processes and tools.

* Identifies opportunities for process improvement within the sales department and implements solutions.

* Stays updated on industry trends and best practices.

* Provides input on product development and marketing initiatives.