Job Purpose: The Senior Marketing Specialist handles the creation and execution of holistic marketing strategies, managing communication channels adeptly. This role involves crafting impactful messages, coordinating promotions, and utilizing diverse platforms for heightened brand visibility. The specialist plays a key role in building and maintaining strong stakeholder relationships, ensuring alignment between marketing initiatives and overall communication objectives.

Main Duties:

• Manage brand positioning collaterals and ensure consistency in branding.
• Oversee the layout and design of the annual report.
• Coordinate and organize company events, ensuring successful execution.
• Spearhead CSR and sustainability activities to align with corporate values.
• Provide visual support for publishing materials.
• Handle branding and purchase requests, maintaining brand standards.
• Develop new brands for emerging entities within the organization.
• Manage online presence and strategize for brand positioning through social media.
• Define and maintain the brand's tone of voice across all communication channels.
• Plan and execute annual marketing activities to stay current with industry trends.
• Monitor and address any misuse or misrepresentation of the brand.
• Handle corporate gifts and branded materials, ensuring quality and consistency.
• Take charge of the marketing budget, allocating resources effectively.
• Stay current with industry trends and update content to reflect new products and offerings.
• Manage and optimize the organization's website, ensuring a user-friendly experience.
• Support investor relations on various related matters.
• Oversee the timely publishing of new financial statements on relevant platforms.
• Collaborate with relevant teams to integrate information about new products seamlessly into marketing materials.
• Collaborate with cross-functional teams to maintain a cohesive online presence that aligns with brand strategies.
• Implement effective strategies for showcasing and promoting new offerings on the website.