Roles & Responsibilities
This role is for a US based Tobacco company that is into harm reduction Tobacco products.
As a Sales and Marketing Representative specializing in visiting smoke shops and key accounts, your role is pivotal in establishing strong relationships, driving sales growth, and promoting our products within the smoke shop industry. This hybrid role requires you to be both a sales strategist and a brand ambassador, combining direct sales efforts with marketing initiatives to maximize our market presence and revenue potential.
1. Account Management:
- Identify and prioritize key smoke shops, distributors, and wholesale partners within your assigned territory.
- Build and nurture relationships with key decision-makers, becoming a trusted point of contact for their product needs.
2. On-Site Visits:
- Schedule and conduct regular visits to smoke shops and key accounts to showcase our products, gather feedback, and understand their preferences.
3. Product Knowledge
- Maintain a comprehensive understanding of our product offerings, features, and benefits to effectively communicate their value to potential clients.
4. Sales Presentations:
- Deliver compelling and tailored sales presentations during in-person visits, highlighting how our products align with each account's customer base.
5. Order Processing:**
- Assist clients in placing orders, managing inventory, and coordinating product deliveries, ensuring a seamless buying experience.
6. Promotions and Merchandising:
- Collaborate with the marketing team to develop and implement in-store promotions, displays, and merchandising strategies to enhance brand visibility.
7. Brand Advocacy:
- Act as a brand advocate by sharing product knowledge, educating smoke shop staff, and facilitating product training sessions as needed.
8. Feedback Collection:
- Gather insights from visits and interactions with clients to provide feedback to the product and marketing teams for continuous improvement.
9. Market Research:
- Stay attuned to industry trends, competitors, and emerging market opportunities, sharing insights with internal teams to drive strategic decisions.
10. Relationship Building:
- Establish a rapport with smoke shop staff, understanding their unique challenges and needs to better tailor our offerings and support.
- Developing and executing trade marketing strategies to increase product visibility and drive sales in KSA / UAE.
- Collaborating with sales and marketing teams to create and implement effective promotional campaigns.
- Monitoring and analyzing market trends and competitor activities to identify opportunities for growth.
- Coordinating with retailers and distributors to ensure proper merchandising and availability of products.
- Creating and delivering presentations to key stakeholders to showcase marketing initiatives and results.
- Managing trade marketing budgets and expenses to ensure optimal allocation of resources.
- Conducting market research to identify customer needs and preferences.
- Planning and organizing trade events and exhibitions to enhance brand awareness and generate leads.
- Training and supporting sales teams to effectively communicate marketing messages and benefits to customers.
- Providing regular reports and analysis on trade marketing activities and results.