Define and own operator, admin, and developer journeys across TASMU service catalog, onboarding, and day-2 operations. 

Create journey maps, personas, and service blueprints for key workflows (onboarding, monitoring, incident handling, AI enablement). 

Establish TASMU UX standards and design system for platform portals, dashboards, and cross-vendor UI consistency. 

Design information architecture and navigation for platform self-service (catalog, subscriptions, tenancy/workspaces, quotas, documentation). 

Define UX requirements for operational interfaces: alert triage, RCA workflows, change approvals, SLO dashboards, runbooks access. 

Support Cognitive AI experience design: chat/RAG UX patterns, citations/grounding UI, feedback loops, and MCP tool discovery UX. 

Conduct usability testing (operators, developers, sector users), synthesize insights, and prioritize UX backlog improvements. 

Define UX acceptance criteria and ensure vendors implement consistent UI patterns and accessibility requirements. 

Coordinate with analytics owners to instrument journeys (PostHog), define KPIs (conversion, time-to-task, drop-off), and optimize flows. 

Produce and maintain UX artifacts: wireframes, prototypes, UI specs, content guidelines, and localization requirements (Arabic/English).