GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG's investments span across five key verticals: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.
UI/UX Designer:
This candidate will be responsible for building a clean and effective user experience for our customers. By working cross-functionally, this candidate will understand needs from the product management, engineering, and business stakeholders and will be able to build solutions that fit those needs.
Purpose: We are seeking a UX / UI Designer to play a vital role in shaping the design strategy and driving the overall user experience and user interface for our customers across various ecommerce platforms, including desktop web, mobile web, and native mobile apps as well as omnichannel project such as in store digital experience The role is highly focused on driving ecommerce efficiency by developing or revamping entirely our UX/UI experience on our ecommerce platforms
- You will play a critical role in driving innovation, setting design standards, and ensuring that our brands deliver top-notch user experiences & interfaces that keep our customers engaged and delighted
- The primary responsibility will be to translate design choices into impactful decisions that enhance our ecommerce shopping journey, from navigation to checkout, to boost performance across all channels. (session to PDP, PDP to add to cart, add to cart to checkout and checkout to transaction
- Plan and conduct discovery and usability research, including identifying opportunities, writing test plans and scripts, analyzing results, and effectively communicating findings to influence project decisions.
- Create and / or follow UI/UX guidelines, including colors, icons, typographic specifications, graphic and photographic styles, video & motion concepts, and other relevant elements to maintain consistent brand representation.
- Collaborate closely with Tech, Product, Marketing, CRM teams as well as ecommerce trading team and other key stakeholders to identify, define, and implement design solutions that elevate our customer journey
- The UX/UI Designer will inspire and provide direction for our brands ensuring delivery of best-in-class design and delivery of MarTech strategies
Job Description: UX/UI Roadmap
- Assist in creation & development of the UI/UI roadmap for one of GMG sports division online ecommerce platform
- Conduct user research, usability testing, and gather customer feedback to inform design decisions and enhance the overall user experience
- Develop user personas, customer journey maps, and other design artifacts to guide the team in creating intuitive and engaging digital experiences
Creative Direction:
- Oversee the full P&L of the ecommerce brands, monitor financial performance, and take proactive measures to achieve revenue and profitability targets.
- Analyze sales data, market trends, and competitive landscape to identify areas for growth and profitability improvement.
- Develop and manage budgets, forecasting revenue and expenses accurately.
Cross-Functional Collaboration:
- Collaborate closely with the product team to develop effective User experiences that drives conversion
- Work closely with technology and IT teams to optimize the ecommerce platforms, enhance user experience, and ensure seamless integration with other system
Data Analysis and Reporting:
- Utilize analytics tools and platforms to gather insights, measure performance, and track key metrics, such as conversion rates, average order value, customer lifetime value, and customer acquisition cost.
- Generate regular reports and dashboards to provide visibility into ecommerce performance, identify trends, and make data-driven recommendations for improvement.
Teamwork:
- Develop relationship with the product team, marketing team & Customer Service teams to achieve targets Train & Mentor a team of UX/UI Designers
- Quickly develop a winning relationships based on trust and quality of execution Manage senior stakeholders by maintaining excellent communication
Personal Development
- Usage of AI tools and measurement metrics for UX/UI and data to increase conversion
- Attend webinars and UX/UI events Apply learnings to real life projects and examples
Base Requirement: 2+ years in a similar UX/UI role
Minimum Experience and Knowledge:
- Bachelor's or Master's degree in Design or a related field.
- 2+ years of experience in designing user interfaces and interactions, preferably in consumer-focused tech or product companies.
- Strong background in utilizing research and analytics to inform design decisions.
- Strong presentational skills (Keynote, PowerPoint, etc.).
Job-Specific Skills:
- Demonstrated experience in creating flow diagrams, wireframes, prototypes, and visual communication to effectively convey design concepts.
- The ability to comprehend complex business problems and establish a design vision for the product in the short, medium, and long term.
- Proficiency in applying best practices for mobile and web design, as well as a solid understanding of usability principles and techniques.
- Experience collaborating within multi-disciplinary teams, including Product, Engineering, and Commercial departments.
- A proven ability to drive the design review cycle and independently fulfill design requirements.
- Relevant work experience in web and mobile architecture, demonstrating a comprehensive understanding of design considerations in these domains.
- A portfolio of work showcasing user-centered design solutions and demonstrating depth of experience.
- Experience conducting user interviews for research and testing purposes, with a strong grasp of user research methodologies.
- Software knowledge: Adobe Creative Suite, Figma, Sketch, InVision Studio, Axure, XD, etc.
- Strong technical knowledge (SFCC, Magento, React, and Native mobile OS
Behavioural Competencies
- Effective ability to manage multiple stakeholders with a can-do attitude.
- Strategic thinker and ability to see the big picture with an innovative mind-set.
- Strong attention to detail, proactive and flexible approach with ability to multi-task.
- Ability to work effectively under pressure and meet established deadlines.
- Ambitious, resilient and driven, with the desire to succeed.
- A team player capable of working cross-functionally in a collaborative manner and influence without authority.
- Results-orientated, with the ability to drive and deliver the implementation of new ideas.
- Excellent presentation, time management and delivery skills.
