Responsible to lead field sales team(Traditional Trade) to execute the agreed sales, distribution and POP objectives, for a set of agencies, in coordination with the Business Development Manager. Accountable for the delivery of Sales, distribution and visibility objectives in line with the Channel and Brand objectives for the Group. Ensure Profitability of the business through effective negotiation and A&P Controls to ensure better return on investments Lead, motivate and guide the frontline sales team through on field coaching and mentoring. Effective execution of channel and customer plans and agreements Conduct Business Reviews with the designated accounts on a periodic basis. Ensure effective monthly sales forecasting, stock management and execution of the stock management priorities. Responsible to ensure timely payment collections from the trade, reconciliations Principal recoveries. Ensure market working on a regular basis including market intelligence, competitor tracking, conducting reviews and develop good commercial relationship with relevant stakeholders etc.