- Customize and Develop: Design, develop, and implement custom solutions in ZOHO CRM to meet the company's business requirements, including workflows, blueprints, and automation.

- Integrate Systems: Integrate ZOHO CRM with other ZOHO applications (e.g., Books, Projects, Desk) and third-party tools to create a seamless flow of data across platforms.

- Optimize Performance: Analyze and enhance the performance of ZOHO CRM by customizing modules, fields, and user interfaces to improve user experience and efficiency.

- Data Management: Oversee the management of data within the CRM, including data migration, cleanup, and deduplication, ensuring data accuracy and integrity.

- Technical Support: Provide technical support and training to internal teams, resolving any issues related to ZOHO CRM functionality and performance.

- Reporting and Analytics: Develop and maintain custom reports and dashboards to provide actionable insights for decision-making and performance tracking.

- Stay Updated: Keep abreast of the latest updates, features, and best practices related to ZOHO CRM and continuously improve the system’s functionality.

- Collaborate: Work closely with cross-functional teams, including sales, marketing, and operations, to understand their needs and translate them into effective ZOHO CRM solutions.