Develop and execute innovative digital marketing campaigns across various platforms to enhance brand visibility and engagement.Analyze and interpret key performance metrics to optimize ongoing campaigns and improve overall digital strategy.Manage social media accounts, crafting engaging content that resonates with target audiences and drives user interaction.Collaborate with design and content teams to produce compelling visuals and copy that align with brand messaging and objectives.Conduct thorough market research to identify trends, customer preferences, and competitor strategies that inform marketing decisions.Implement SEO best practices to enhance website traffic and improve search engine rankings for targeted keywords.Oversee email marketing initiatives, including list segmentation, campaign creation, and performance analysis to maximize open and conversion rates.Utilize PPC advertising strategies on platforms like Google Ads and social media to drive targeted traffic and achieve ROI goals.Stay updated on digital marketing trends, tools, and technologies to continuously refine skills and strategies.Assist in budgeting and forecasting for digital marketing initiatives, ensuring effective allocation of resources.