The Digital Marketing Specialist will be responsible for driving the online & digital marketing activities through direct and indirect marketing channels. The main purpose of this job role is to help improve the customer acquisition, brand building, strategic campaigns, paid social, SEO & SEM analytics and through email marketing.Core Responsibilities• Develop and implement comprehensive marketing strategies to promote our range of home appliances and service department across various platforms, including traditional advertising, digital marketing, social media, and other channels.• Manage marketing activities for multiple showroom locations, ensuring consistent branding, messaging, and promotional activities to drive foot traffic and increase sales.• Collaborate with showroom managers and the Head of Retail & E-Commerce to understand local market trends and tailor marketing strategies accordingly.• Oversee marketing initiatives for our e-commerce website, including SEO, SEM, email marketing, and content creation.• Utilize existing AMS experience to analyze website traffic and user behaviour to optimize conversion rates and enhance the online shopping experience.• Establish, in partnership with the Graphics team, updated brand guidelines including ongoing maintenance.• Maintain brand consistency across all marketing channels and communication materials.• Develop brand awareness campaigns to enhance brand visibility and reputation.• Create engaging and relevant content for marketing campaigns, including advertisements, blog posts, social media posts, and product descriptions.• Ensure content aligns with brand messaging and resonates with target audiences.Managerial Responsibilities• Execute tasks and activities that support the strategic plans set by higher management.• Report resource needs and shortages to higher management to ensure project continuity.• Work cooperatively with colleagues to achieve team objectives, fostering a supportive and cohesive work environment.• Engage in improvement discussions, implementing feedback to enhance performance and support team success.• Assist in team projects and initiatives, providing input and support to help achieve collective goals and improve team dynamics.Organizational Responsibilities• Monitor and analyze the performance of marketing campaigns and initiatives using relevant metrics and analytics tools.• Generate regular reports to track progress, identify areas for improvement, and make data-driven decisions• Participate in opportunities to enhance job-specific skills and knowledge, aiding personal and organizational growth.• Generate and submit regular operational reports on specific tasks and projects to middle management, highlighting key performance metrics and progress updates.• Follow governance policies and procedures and assist in ensuring compliance with HR, legal, and risk guidelines.• Support change initiatives by communicating changes to frontline staff and providing feedback.