Provide real-time chat support to customers, addressing inquiries and resolving issues efficiently and effectively.Offer personalized assistance, guiding customers through product features and troubleshooting technical difficulties.Proactively identify customer needs and recommend relevant products or services to enhance their experience.Maintain a high level of product knowledge and stay updated on company policies and procedures.Escalate complex issues to the appropriate teams, ensuring timely resolution and customer satisfaction.Document all customer interactions, including inquiries, resolutions, and feedback, in the CRM system.Analyze chat logs to identify trends, common issues, and areas for improvement in customer support.Contribute to the creation and maintenance of FAQs, knowledge base articles, and other support materials.Meet or exceed key performance indicators (KPIs) such as response time, resolution rate, and customer satisfaction scores.Adhere to company guidelines and maintain a professional and courteous demeanor in all customer interactions.