Sales Strategy & Execution: Develop and execute sales strategies to drive business growth in the Down trade and Traditional Trade sectors.Team Leadership: Lead, motivate, and manage a team of sales professionals to meet and exceed sales targets.Customer Relationship Management: Build and maintain strong relationships with key customers and partners, ensuring high customer satisfaction and retention.P&L Management: Oversee the Profit & Loss for the channel, ensuring the achievement of both top-line and bottom-line targets.Market Intelligence: Analyze market trends,competitor activities, and customer needs to adjust sales strategies effectively.Sales Reporting: Provide regular reports on sales performance, including forecasts, pipeline management, and market opportunities.Training & Development: Provide training and development support to the sales team, ensuring they are equipped with the skills and tools to succeed.Collaboration: Work closely with marketing,finance, and other departments to ensure smooth operations and alignment with company objectives.New Business Development: Identify and pursue new business opportunities within the down trade and traditional trade sectors to expand the company’s market share.MS Office Proficiency: Utilize MS Office tools (Excel, PowerPoint, Word) for reporting, analysis, and presentation purposes.Regular Market Visits: Passionate to meet customer on regular basis and work jointly with sales team to close the sales,resolve channel issues, activate new customers etc.