Develop and implement digital marketing strategies and campaigns to drive brand awareness and lead generation.Manage and optimize digital advertising campaigns across various channels, including social media, search engines, and display networks.Analyze and report on key performance metrics, providing insights and recommendations for improving campaign performance.Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business goals.Stay up-to-date with industry trends and best practices, and provide recommendations for incorporating new digital marketing tactics.Manage website content and user experience, ensuring it is optimized for search engines and user engagement.Identify and evaluate emerging digital marketing technologies and tools, and make recommendations for implementation.Monitor and respond to online reviews and customer feedback, maintaining a positive brand image.Stay informed about changes to digital marketing regulations and guidelines, ensuring compliance in all marketing activities.Manage and allocate digital marketing budget effectively, ensuring maximum return on investment.