· Jointly agree with channel manager and head that strategy is implemented and regularly evolved to suit the needs of the customer base.

· Identify key customers within their areas and propose plan to introduce new products and increase size of business with them.

· Increase the distribution coverage by opening new accounts and evaluating their potential.

· Ensuring debtor days are kept within the set KPI's.

· Ensuring a clear plan is communicated to collections team, so this is not a barrier to further sales.

· Building relationship with customers that are based on consultative approach and ensure we are seen as a strategic partner, rather than a transactional vendor.

· SKU retention on a monthly basis, through adding value with exceptional customer service.

· Executes the Channel / customer business plan for his/her area.

· Build and maintain business relationship with customer’s decision makers Ensure orders are communicated to sales coordinators accurately and on time.

· Working in closely with product development team to introduce new products / new applications with customers

· Guides and leads team of sales representative to open new customers

· Route planning for sales representatives.

· Ensuring account receivables are collected on time. Be aware of customers financial health to prevent bad debts.

· Working with sales representatives to collect overdue amounts.

· Working closely with sales coordinators to ensure high customer service levels.

· Promptly address customer complaints

· Ensuring products are sold according to price lists.

· Advisory role to channel manager for rates negotiations and terms of trade, ensuring strategies always focus on adding value not just reducing price.

· Monitors Customer Performance by tracking customer contribution.

· Acts as active ambassador of IFFCO at the customer and of the customer at IFFCO