· Plans, implements & executes successful consumer and trade marketing programs.

· Developing custom marketing and advertising strategies.

· Define and manage the brand communication strategy using a variety of media.

· Monitoring product distribution and consumer reactions .

· Build , Communicate and Conduct meetings with principles , brand owners and key customers.

· Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

· Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns.

· Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.

· Monitor product performance and lifecycle to optimize marketing and sales strategies

· Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.

· Manage the brand’s marketing budget, ensuring cost-effective allocation of resources to achieve business goals.

· Track ROI on marketing spend and optimize strategies accordingly at product & customer level.

· Mentor and guide junior team members, providing training and performance feedback.

· Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.

· Monitor and analyze sales data, market share, and campaign performance to refine strategies.

· Prepare regular reports and presentations for senior management on brand performance and key initiatives.

· Submit below monthly Reports

A) Stock requirement forecast (Orders)

B) Brands sales Performance analysis

C) Marketing spend analysis and review .