1. Brand Strategy & Development:

· Develop and execute brand strategies to enhance brand awareness, market share, and consumer loyalty for the company’s product portfolio.

· Identify and define target consumer segments and align marketing strategies to meet their needs.

· Ensure the brand positioning and communications resonate with the market and maintain the integrity of the brand across all touchpoints.

· Manage the brand’s marketing budget, ensuring that all marketing initiatives deliver a high return on investment (ROI).

· Monitor spending and reallocate resources as needed to maximize the effectiveness of brand campaigns.

· Collaborate with internal departments (Sales, Product Development, Supply Chain) to ensure the successful execution of brand strategies.

· Engage with external stakeholders such as suppliers, creative agencies, and media partners to ensure consistent brand representation.

2. Product Management:

· Oversee the lifecycle of the ARF product portfolio, including new product development, product launches, and product enhancements.

· Work closely with the R&D team to ensure that brand strategies align with product attributes and market demands.

· Monitor product performance and collaborate with the supply chain/operations to ensure product quality and freshness are maintained.

3. Marketing Campaigns:

· Develop and implement integrated marketing campaigns that promote ARF products through various channels (digital, retail, social media, etc.).

· Create consumer engagement strategies, including digital marketing, promotions, and events, to build brand loyalty.

· Collaborate with the trade marketing and sales teams to execute in-store activations, product demonstrations, and sampling initiatives.

· Work closely with the Trade Marketing Manager to align retail and trade promotion strategies with overall brand objectives.

4. Consumer Insights & Market Research:

· Conduct market research and consumer insights analysis to understand market trends, consumer behavior, and preferences.

· Analyze competitive activity and market conditions to build brand strategies.

· Track brand performance metrics and adapt strategies to ensure continuous improvement.

5. Brand Communication:

· Develop brand communications and guidelines for ARF products, ensuring consistency across all platforms (advertising, packaging, in-store, digital).

· Manage the brand’s tone of voice and visual identity to ensure consistency in marketing materials and advertising campaigns.

· Work with creative agencies and internal teams to produce compelling marketing collateral and advertising content.