Strategic Duties

1. Trade Marketing Strategy Development:

· Develop and implement trade marketing strategies specifically tailored to the ARF product category.

· Collaborate with cross-functional teams (Sales, Marketing, Supply Chain) to align trade marketing initiatives with overall business objectives.

· Identify opportunities for channel growth and new trade initiatives in line with category goals.

2. Category Management:

· Analyze sales data, customer insights, and market trends to optimize product placement, promotions, and pricing strategies in the ARF product category.

· Work closely with the category/brand management team to ensure the alignment of trade strategies with category/brand needs.

· Manage the product life cycle, including product launches, end-of-life, and seasonal promotions.

· Ensure timely delivery of promotional materials and ensure compliance with brand guidelines.

3. Channel Marketing:

· Develop channel-specific marketing plans to ensure optimal product placement and visibility in supermarkets, hypermarkets, large groceries, mini markets, small groceries, wholesales stores, Discount stores and horeca channel.

· Execute retail activation programs such as in-store displays, point-of-sale (POS) materials, loyalty programs, sampling, and promotions.

· Collaborate with key retail customers to drive joint marketing initiatives.

· Work closely with key account managers/NSM to develop joint business plans that align with customer goals.

· Manage and execute retailer-specific promotions, ensuring on-time delivery and proper execution.

4. Sales Support:

· Provide sales teams with tools, materials, and insights to support their efforts in driving volume and value sales.

· Plan and execute trade promotions that drive incremental sales, including discount schemes, volume incentives, and seasonal campaigns.

· Develop promotional plans, trade incentives, and training programs for retail customers and sales teams.

· Monitor trade marketing budgets and provide ROI analysis on campaigns and promotions. Track and evaluate promotion performance, adjusting strategies as necessary to maximize sales and profitability.

5. Market & Competitor Analysis:

· Conduct regular market analysis to understand competitive landscape, consumer trends, and trade activities.

· Provide feedback to senior management on market trends and recommend actions for improvement.

· Track competitor pricing, promotional strategies, and customer engagement to inform trade activities.